Directory Of Trades & Services
Once upon a time, was a listing of almost every business and organisation on the Islands. It was called D.O.T.S. (Directory Of Trades and Services) and it was much loved and used.
I presented this, free of charge, for 3 years in Bay Island News. Later it matured into its own publication, an ‘Advertiser’, a small A4, glossy, colour publication.
With the demise of the print version of Bay Island News, so also a decent Island Directory died.
I didn’t like that, so I did something about it.
Getting down to business …
I think that DOTS is pretty damn good for a ‘one man band’ operation. But then, I’m biased..
Click on the images below to choose an edition, still in a little bit of a draft mode and changes without notice. This is so advertisers and contributors can watch their content evolve as I work away…
For the time being use my main website for contact details here
Thanks for dropping by,
Here are links to the previous editions THESE MAY BE HI RESOLUTION FILES AND TAKE SOME TIME TO DOWNLOAD:
And here, in plain English, are some of the ways in which I do business (I hate the term “terms and conditions'”), or the “Rules and Regulations”, if you like…
I will save you LOTS when you “JOIN THE DOTS”
I’ll cut straight to the chase – prices (that’s what you want to know…)
1/4 page $60
1/2 page $110
Full page $200
Premium pages, Inside covers, centre spread, front and back prices on request.
Over 4,500 are printed and are delivered to all household’s (except those with ‘no junk mail’, etc) across ALL the islands. And I ALSO deliver to coffee shops, real estate agents, Taxi’s, SMBI Little bus, IGA,, Emerald Isle and 5 Star shopping centres. Basically everywhere…
Now that’s a bargain…
A very brief history of DOTS ..
I formed DOTS (Directory Of Trades and Services) as an inexpensive advertising alternative. At the time I was running a very large and (admittedly) expensive paper – Bay Island News (BIN). I saw the need and acted.
After a very bad business partnership, DOTS was suddenly shut down followed by the Stradbroke Island section of BIN, then eventually BIN itself was replaced, without notice or permission with a one-shot wonder “The Curlew Crier”. I paid for the printing expenses, but never got a cent in advertising income. I got well and truly done over.
Half a decade later, I brought DOTS back. Bay Island News went online A very large (30% bigger than A4) glossy format was unsustainable. I didn’t ask for permission or give any notice to my now ex-partners, they went into competition with me after all with the Curlew Crier debacle. I have an electronic and print version, so can prove my claims.
There were tears of joy and dancing in the streets – DOTS was back, with a vengeance!!
I’m not your usual cat when it comes to advertising in business in general. Some say, foolishly, but I take people at their word. As my word is my bond, generally I dislike the idea of contracts, but acknowledge that there may come a day…
As I inferred above, I do things differently. Advertising is on an “Opt-Out ” basis. Of course, it is your choice entirely if you wish to advertise, I have found that advertisers prefer this method. They never miss an edition this way. And I don’t have to chase around every three months, asking the same old questions. To ‘opt-out’ simply give me an edition’s notice. Your advert will AUTOMATICALLY be reprinted in the next edition.
I remember when I advertised in the then ‘Bay Island Times’, my computer services. I was always worried that I might miss out, I often had to make changes to my artwork on a monthly basis. Much easier this way, you can have me call you (if you insist), to check for any changes. On the rare occasion I did miss out, It was reflected in my amount of business, so I have been in your shoes!
An edition is three months, or a season, a quarter, whatever you want to call it. That is the period that the DOTS paper is printed.
Being a quarterly (or seasonal) publication. there are a few, unusual, deadlines.
Bookings are accepted until the fortnight prior to ‘ PRINT DAY ‘, the day I upload the paper to my printers.
I require an edition’s notice. That means three months. Now sometimes I can be flexible, but ALWAYS require at least a month’s notice. I have sometimes had people wanting to cancel 3 or 4 days before PRINT DAY – just not fair.
Changes and alterations.
These may be simple text changes or a complete rebuild of an advertisement. It varies. It might also be a change in position within the paper from one page to another, this means giving multiple advertisers notice, getting permission from them all, etc, etc.
Payment is in advance, the standard for the print industry. On rare occasions a small period if credit may be allowed. However, I have to pay thousands of dollars to print, in advance, so I expect you to do me the same courtesy and also pay on advance. pay as little, sometimes, like $60, fair’s fair.
It was recently suggested to me to offer an automatic debit service, whereby, a monthly payment is automatically made to my bank account (one-third of your payment). I’ll ask around and get some feedback about this.
I have been trying to avoid signing contracts; my word is my bond, as the saying goes. However, at some point before Christmas, I will likely request a simple ‘Authority to Advertise’ be emailed to me.
For those who prefer to download their own copy :